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Casanix

Casanix

2018

Branding | Positioning | Packaging

Casanix is an affordable smart home solutions brand aiming to make these products available to everyone. Smart home solutions demand trust and reliability and the new design language had to convey the same to the target audience with fluidity.

The design developed makes sure that the products stand out on the shelf space while the language itself emphasises the actual products as being minimal and simple, making it easy for these to blend into the regular home / office space. The mark represents an isometric view of a room or a home (casa) while the circle being connected in the centre representing the interconnectivity of all the IoT devices.

The mark represents an isometric view of a room or a home (casa) while the circle being connected in the centre representing the interconnectivity of all the IoT devices.

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