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For Earth's Sake

For Earth's Sake


Branding | Positioning | Packaging

For Earth's Sake is India's first zero-waste lifestyle store cum café, with an aim to reduce single-use plastic and find sustainable alternatives for our day-to-day needs. I tapped the opportunity to create a unique identity for them. The logo is inspired by the fundamental elements that make life possible - Water, Air, Fire and Earth. All the elements used in the branding have been created to bring out the essence of Earth-friendliness and sustainable consumerism.

The overall branding and visual identity has been driven by the prime need to drive people's attention towards minimising waste production and empowering them to live a sustainable lifestyle.

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