For Earth's Sake

For Earth's Sake is India's first zero-waste lifestyle store cum café, with an aim to reduce single-use plastic and find sustainable alternatives for our day-to-day needs. I tapped the opportunity to create a unique identity for them. The logo is inspired by the fundamental elements that make life possible - Water, Air, Fire and Earth. All the elements used in the branding have been created to bring out the essence of Earth-friendliness and sustainable consumerism.