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Guerrillas

Guerrillas

2017

Branding | Positioning

I was approached to create a fresh visual identity for a digital marketing agency to stand apart in a market cluttered with similar looking visuals and hence, effectively reflect the brand values pertaining to guerilla marketing and making the most out of the small things.

A visual identity was developed heavily based on the idea of "Guerilla Warfare" which gives way to the ideology of guerilla marketing and thus forms basis for the visual theme of the brand. The colours are also heavily inspired from old Guerilla warfare posters while intentionally keeping away from the classic blacks and whites that most contemporary agencies tend to lean on.

A visual identity was developed heavily based on the idea of "Guerilla Warfare" which gives way to the ideology of guerilla marketing and thus forms basis for the visual theme of the brand.

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