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Hasli

Hasli

2018

Branding | Positioning

Hasli is a boutique fashion brand focusing on handcrafted, custom made, 100% organic cotton dresses for women. The brief was to create a uniquely identifiable brand identity in order to gain market recognition online and reach out to the audience as a genuine, trustworthy and quality brand. The main focus was on creating a strong online presence.

A unique and contemporary identity was created while keeping the colours and visuals in line with the organic roots of the brand. The idea behind the logo was to emphasise the customisable nature of the clothing line. Thus, bare minimum shapes were provided in the wordmark allowing the human eye to complete the letters on its own, similar to the brand's nature providing the general base for your outfit allowing you to further customise and create a piece of clothing that is your own.

Bare minimum shapes were provided in the wordmark allowing the human eye to complete the letters on its own, similar to the brand's nature providing the general base for your outfit allowing you to further customise and create a piece of clothing that is your own.

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