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Mindfully Muscular

Mindfully Muscular

2021

Branding | Positioning | Merchandise

Mindfully Muscular is a brand that was born with the idea of breaking all the stereotypes when it comes to bodybuilding and putting an end to the exploitation by gym trainers, diet consultants when being approached to reach a certain fitness goal. The goal of the brand is to educate people about the anatomy and operations of the human body so the consumers can design regimes that suit them and take the supplements that actually work instead of being suggested by useless supplements available in the market that not only burn a hole in the pocket but barely work. With the education I provide, they’d be able to attain their goals efficiently without losing their mind.

The design was supposed to be loud, awakening, straight to the point with the elements that draw attention from a far which led us to the prominent use of the colour ‘red’ along with bold typography. The logo of Mindfully Muscular is a classic sit up posture which apparently is also a go-to exercise for people looking to transform themselves. The idea behind the ‘aesthetic or futuristic’ sit up posture in a logo, is the fact that it is a classic old school exercise, and the regimes from mindfully muscular are based on a combination of old school bodybuilding with a touch of modern scientific learnings.

The idea behind the ‘aesthetic or futuristic’ sit up posture in a logo, is the fact that it is a classic old school exercise, and the regimes from mindfully muscular are based on a combination of old school bodybuilding with a touch of modern scientific learnings.

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