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I was contacted to create an iconic brand identity and packaging design for the launch of a Strong beer in the North Indian market inspired by the beaches of Miami. The design needed to be fresh and the main objective was to have a strong shelf presence across liquor shops all across North India. Each and every aspect of the project, from a hand-drawn logo mark to an illustration heavy package design, was brought to life with the intention to provide a stark contrast from any beer currently available in the market.

The packaging reflects fresh and vibrant graphics reminiscent of the city of Miami giving off the Beach Vibes

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